OUR WORK
4:30am are proud to present the following selection of our work. Each site/system has been designed to meet the specific and individual needs of every client.
A4 DISTRIBUTION are one of the UK's leading action-sports distributors. They are the sole UK distributors for brands such as Etnies, Es, and Emerica footwear and apparel as well as Nikita, ThirtyTwo snowboard boots and apparel and APO snowboards.
Their requirement was for an E-commerce system that would allow them to sell their end-of-line and excess inventory direct to the consumer. This was a new channel for them and therefore they needed a complete suite of tools that would allow easy and efficient CMS and management of stock and orders.

Features Include:
- Innovatative scrolling product selector
- 'Store-in-Store' functionality
- Stock Management system
- Product management system
- Order management system
- CMS System
SLAM CITY SKATES are one of the UK's oldest established Skateboarding shops. They have helped to define what's in and what's not for several generations of Skateboarders.
Their online store was showing its age and so they asked 430am to come up with a complete new system to allow them to easily manage the products and orders whilst making it simple for their customers to locate the items they wanted.

Features Include:
- Multi-level product heirachy
- Latest items displayed in all category home pages
- Content Management System to allow custom page content
- Stock Management system
- Product management system
- Order management system
- CMS System
Rough Trade are an independent music shop who've been happily recommending the best new music to a vibrant, diverse, influential range of music buffs since 1976!
Their specialist music stores have attracted heroes like Plant, Cobain, Walker, Eno; and staged umpteen in-store gigs for artists such as The Beastie Boys.
They recently celebrated a 25th anniversary, which was commemorated by a Music Week special achievement award for their services to the UK music industry.
We worked with Rough Trade to develop not only a new ecommerce website but also revamp the way the stores work. Their 'back catalogue' contains more than 80,000 items, so we needed to develop various ways for customers to easily find what they are looking for. The project included creating an administration system that enables Rough Trade to control every aspect of their site from order processing, adding products and creating sales charts to producing labels for stock in-store!

Features Include
- Product management system to handle 80,000+ products
- Order Management system
- Administration system for all aspects of the store
- Content Management system
- Email marketing system
BOARDSPORT WAREHOUSE are a high street sportswear retailer They stock all the major lifestyle sports brands such as Nike, Quiksilver, Vans, Adidas, O'Neill, Reef, Animal and many more.
Not only have 4:30am created the ecommerce system that drives the site, we have also developed a comprehensive web-based administration system that allows Boarbsport Warehouse staff to control all aspects of the site.
4:30am implemented a comprehensive Search Engine Optimisation programme that has enabled the site to achieve much higher rankings and this has led to a big increase in sales.

. Features Include:
- Featured products, special offers and 'hot sellers' on home page
- Live connection to stock control system
- Web-based product management system
- Web-based order management system
- Affiliate marketing system
- Meta-info editor for search engine ranking
- Search Engine Optimised
The Album Club is a revolution in music retail, this new service offers the authoritative expertise of one of the world's leading record stores, conveniently providing the individual with a bespoke selection of fine albums to suit musical taste and listening preference.
4:30am worked with The Album Club to develop their online presence. As well as the public site, the systems we created allow Album Club staff to manage subscriptions, process memberships and handle customer service.

Features Include:
- Profile 'wizard' - users can create their own music profile
- Members charged monthly via an automated mechanism
- Members Area for updating address/payment details
- Members Store - one click purchasing
- Gift purchases - buy membership as a gift for someone
A4 DISTRIBUTION are one of the UK's leading action-sports distributors. They are the sole UK distributors for brands such as Etnies, Es, and Emerica footwear and apparel as well as Nikita, ThirtyTwo snowboard boots and apparel and APO snowboards.
They required a marketing site to promote the company and their brands as well as offer features such as a store locator so visitors could find their local stockists.
4:30am also created the A4 logo and corporate identity.


Features Include:
- Store locator
- Team member profiles with video downloads
- Competition entry and customer data capture
- Content management system for up-to-the-minute news
Snowboard-clearance.com offers end of line and older stock snowboarding equipment at bargain prices.
4:30am have created their online store using a flexible series of design templates.

Features Include:
- Flexible design templates
- easy product management
- extensive web based administration system
Bournebrook Leather features products that come from Santa Croce in Florence, the leading tannery in Italy.
Bournebrook required a new identity and colour sheme that could also be utilised for their new ecommerce store.


Features Include:
- Flexible design templates
- easy product management
- extensive web based administration system
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